Building Golf’s Future, Together
ROBIN CHENEY
Course Manager, WGC London
“Since partnering with GoodGolf, we’ve revitalised the course from fairways to greens, bringing focus, quality, and pride back to the club.”
Course Manager, WGC London
SCOTT ALLIS
General Manager, WGC London
“With GoodGolf’s support, we’ve modernised operations, strengthened membership, and turned WGC London into a club people are proud of.”
General Manager, WGC London
TAMAR WOODS
Exec Director, WGC London
“GoodGolf brought a renewed sense of purpose to WGC - restoring its heritage while modernising how the club runs and connects with members.”
Executive Director, WGC London
A GOODGOLF COMPANY | Protecting the game
We preserve heritage, improve experience, and ensure golf clubs remain strong, sustainable, and welcoming for future generations.
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Our Approach
Investing in people, places, and the progress of the game.
At GG we believe golf is for everyone. We put partnership and trust at the heart of what we do. We deliver golf clubs for modern Britain. We don’t just invest in bunkers and greens. We invest in people, atmosphere, and belonging.
WHAT WE INVEST IN
01
Golf Clubs
We acquire and revitalise member clubs, upgrading facilities and operations while preserving the community and spirit that make them unique.
02
Technology
We invest in tools that modernise the game — from smart booking and course systems to on-course cameras and digital member experiences.
03
Operations
Our central team streamlines finance, marketing, and management, giving every club access to expertise that improves efficiency and sustainability.
04
Community
We help clubs open up to new audiences, creating welcoming spaces where golfers, families, and local communities can connect and truly belong.
Delivering Good Growth Across Every Club
Golf can thrive again by rebuilding on stronger, fairer foundations. Every GoodGolf investment protects heritage, modernises experience, and strengthens club communities through partnership, progress and transformation.
Partnership
We work with clubs, not over them. Our model aligns goals, protects member voices, and ensures every decision benefits the long-term health of the club.
Progress
We restore courses, refresh facilities, and introduce technology that enhances — not replaces — the human experience of golf. Progress, done properly.
Transformation
From WGC London to our growing network, we turn struggling clubs into thriving ones with stronger operations, better member experiences, and renewed pride.
WGC LONDON
A GOODGOLF COMPANY
A GOODGOLF COMPANY
01 / 05
WGC London
Real Transformation
Shared Success
Once a struggling member club, WGC London has been revitalised under GoodGolf’s stewardship. The investment brought upgraded facilities, course restoration, new technology, and a refreshed identity that reconnected the club with its members and community.
GET IN TOUCH TO FIND OUT MOREPARZ
A GOODGOLF COMPANY
A GOODGOLF COMPANY
02 / 05
Modern Innovation
Better Experiences
Part of the GoodGolf network, PARZ is reshaping the golf retail and coaching experience. With on-site stores, simulator bays, and connected data, it helps clubs modernise and gives professionals new ways to teach, fit, and engage golfers.
GET IN TOUCH TO FIND OUT MOREBOLTBAR
A GOODGOLF COMPANY
A GOODGOLF COMPANY
03 / 05
Self-serve Pouring
Smarter Hospitality
Boltbar brings modern self-serve tap systems to golf clubs, cutting queues and boosting F&B revenue. From the members’ bar to the halfway house, its modular units serve more golfers with fewer staff, delivering faster service, higher margins, and a better club experience.
GET IN TOUCH TO FIND OUT MOREHOLEOUT
A GOODGOLF COMPANY
A GOODGOLF COMPANY
04 / 05
Daily Competition
Engaged Golfers
HoleOuts introduces daily, AI-verified prize competitions that boost club engagement and add value to every round. With insured payouts, no admin, and shared revenue, it gives clubs a simple way to modernise play and create a more compelling golf experience.
GET IN TOUCH TO FIND OUT MORERESCUE FUND
A GOODGOLF COMPANY
A GOODGOLF COMPANY
05 / 05
Short-term Support
Long-term Stability
The Rescue Fund provides confidential, low-interest assistance for UK community clubs facing short-term financial pressure. With no personal guarantees and below-market rates, it helps protect vital golf and sports facilities when unexpected challenges threaten their stability.
GET IN TOUCH TO FIND OUT MOREThe team behind
Good investments
Our team combines experience from golf, investment, and hospitality to build lasting partnerships and deliver meaningful transformation. Each member brings a shared belief that great clubs are built on people, not just assets. Together, we help golf move forward, with care, expertise, and purpose.
Harrison Woods
Founder / CEO
Brannan Coady
Chief Operating Officer
Andrew Higginson
Chairman
Tamar Woods
Brand & Partnerships Director
Tamar Woods
Brand & Partnerships Director
Tamar Woods
Brand & Partnerships Director
Tamar Woods
Brand & Partnerships Director
Tamar Woods
Brand & Partnerships Director
Partner With Us to
Revive Your Club
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